Analyze static ad

20 02 2009
Ad for stationery

Ad for stationery

This is a very clean and clear ad with a message. An ad for stationery ‘Stabilo’ uses current affairs/politics to bring home a point shared by many readers of this ad. That small print in the middle of the page catches your eye. And your immediate reaction is, ‘No…what a mistake!’ And that is when your attention is piqued enough to find out more and you read the bottom right lettering. ‘Everyone makes mistakes’ is printed underneath a mechanical pencil made by this company.

The minimalist ad is my favorite. It gets me everytime. The more busy a page is the less likely I pay any attention to it. The old paper quality of the background gives it a more realist feel. You really feel like going back in time a voting what you now know would have been a better choice for president.

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